Vacation Rental Property Management in Orange Beach & Gulf Shores, AL
Locally owned management for condo, cottage and beach house owners in Orange Beach, Gulf Shores and Fort Morgan.
Locally Owned. Professionally Managed. Always Personal. 🌊
We treat your investment like it’s our own—maximizing revenue, protecting your asset, and delivering 5-star guest experiences without nickel-and-diming you.
Vacation Rental Property Management at a Glance
Coastal South Vacation Rentals is a locally owned vacation rental property management company in Orange Beach, Alabama, managing beach condos, cottages and houses for owners in Orange Beach, Gulf Shores and Fort Morgan.
- Homes we manage
- 51 beach condos, cottages and houses in Gulf Shores, Orange Beach and Fort Morgan, plus one condo in Perdido Key, Florida.
- Guest rating
- 4.99 out of 5 from 1,617 guest reviews (as of October 28, 2026).
- Independent ranking: Orange Beach
- #1 of 44 vacation rental managers in Orange Beach on Airbnb guest rating (4.95), per Manager Review, as of November 4, 2026.
- Independent ranking: Gulf Shores
- #2 of 54 vacation rental managers in Gulf Shores on Airbnb guest rating (4.96), per Manager Review, as of November 4, 2026.
- Independent ranking: Alabama
- #1 of 62 vacation rental managers in Alabama on Airbnb guest rating (4.95), per Manager Review, as of November 4, 2026.
- Owners
- Locally owned and operated by Jonathan Hall and Lana Pennington. Lana is the broker behind Coastal South. Founded in 2023.
- Commission
- Straightforward commission on rent only, between 17% and 22% depending on the property, location and other factors. No setup, startup or recurring fees for owners.
- Repairs & payouts
- We cover repairs of $100 and under. Owner payouts by ACH by the 10th of each month.
- Office
- 4399 Lindsey Ln Ste D, Orange Beach, AL 36561 · (251) 975-2700 · Office hours Monday–Friday, 8 AM–5 PM. Available 24/7 for emergency calls.
Want a number for your property? Try our free revenue calculator or read more about our team.
C.O.A.S.T.A.L.
Experience the COASTAL Difference with local, hands-on vacation rental management built around owners, guests, and long-term property success.
We treat every property as if it were our own, protecting your investment while maximizing its revenue potential.
Your goals come first. We tailor our management approach around your property, expectations, and long-term objectives.
Professional photography, SEO, dynamic pricing, social media promotion, and multi-platform distribution help maximize visibility and bookings.
Happy guests leave better reviews, return more often, and generate stronger long-term results for owners.
Clear owner statements, real-time portal access, and straightforward communication with no surprises.
No call centers. No ticket systems. Just responsive local support from people who know your property.
As Gulf Coast locals, we understand the market, guest expectations, seasonality, local events, and what drives success here.
OUR PHILOSOPHY
Simple: owners first, guests always. We run lean, keep fees transparent, and obsess over quality. Your place stays show-ready, guests feel cared for, and you see consistent returns—without stress. We stand by our motto. Keeping a personal relationship with owners and guests is the backbone of our business model.
WHAT WE DO — SO YOU DON’T HAVE TO
- ✓ Listing build & optimization on Airbnb, VRBO, our direct site, and 17+ listing integrations with keyword-rich copy and dynamic pricing.
- ✓ Professional photography and staging tips to boost click-through and conversion.
- ✓ Guest screening & support from inquiry to checkout with one friendly local team.
- ✓ Housekeeping & inspections by our in-house cleaning team with hotel-level standards and post-stay checks.
- ✓ Maintenance coordination with trusted vendors and quick handling of minor fixes to protect reviews.
- ✓ Owner statements & tax-time reports delivered on schedule with no guesswork.
- ✓ Local marketing across Facebook, Instagram, email, and our repeat-guest base.
PRICING, COMMISSIONS & NO SURPRISES
Fair, transparent, and aligned with your goals.
- ✓ Straightforward commission on rent only, with no padding from hidden fees.
- ✓ Cleaning is guest-paid and there is no charge for the yearly deep clean.
- ✓ We cover repairs of $100 and under. Anything beyond that gets a quick approval call unless it is an emergency.
- ✓ Owner payouts are reliable and on time, with ACH deposits by the 10th of each month.
Ask us for a quick side-by-side comparison against your current manager. We’ll show you where you can save.
GUEST BOOKING EXPERIENCE
- ✓ Only 20% down to book, with the remaining balance payable in installments up to 30 days before arrival.
- ✓ Clear house rules, digital guidebooks, and fast responses that help create 5-star reviews.
- ✓ Easy parking and arrival instructions, automated door codes, and concierge-style local tips.
OWNER BENEFITS
- ✓ One point of contact with no call centers.
- ✓ Owner portal with calendars, documents, and real-time numbers.
- ✓ Flexible owner stays with no caps and a reduced owner-stay cleaning fee.
- ✓ Proactive revenue strategy for shoulder seasons, snowbirds, holidays, and local events.
MARKETING & REVENUE STRATEGY
We combine dynamic pricing, strong SEO, and direct-booking incentives to keep your calendar moving.
- ✓ Rate updates based on demand, comparable properties, booking pace, and local events.
- ✓ Social and email campaigns to our repeat guest list.
- ✓ Polished listings with compelling headlines and easy-to-read amenity sections.
FREE VACATION RENTAL REVENUE CALCULATOR
Curious what your property could earn as a vacation rental? We built a free revenue estimator specifically for Gulf Shores, Orange Beach, Fort Morgan, and Foley properties.
Enter your property's details and receive an estimated annual revenue range based on property type, location, amenities, sleeping capacity, pet-friendliness, and other factors that impact rental performance.
- ✓ Free to use
- ✓ Designed specifically for our local market
- ✓ Great for current owners and prospective buyers
- ✓ Helps compare management and investment opportunities
Want a more detailed analysis? Contact us and we'll prepare a personalized revenue projection using current market data, comparable properties, and our local management experience.
HOW ONBOARDING WORKS
- 15-30 minute discovery call. We review your goals, property details, and timeline.
- Walkthrough & checklist. We create a quick punch list for maximum appeal.
- Listing launch. Photos, copy, pricing, distribution, and go-live.
- First month review. We make early adjustments to rates, rules, and messaging.
Most owners are live within 2-3 days, pending photos and property readiness.
OUR BACKGROUND
Coastal South Vacation Rentals was founded by Jonathan and Lana, local owners, operators, and hospitality-focused professionals. We built Coastal South to deliver personal, high-touch service with modern technology and old-school accountability. No red tape, just results.
Ready to chat? Call 251-975-2700 or email us.
Property Management FAQ for Orange Beach & Gulf Shores Owners
What areas do you manage vacation rentals in?
We manage vacation rentals in Orange Beach, Gulf Shores and Fort Morgan, Alabama, plus one condo in Perdido Key, Florida. Our portfolio includes beach condos, cottages and houses.
How much is your property management commission?
We charge a straightforward commission on rent only, with no padding from hidden fees. Our commission runs between 17% and 22%, depending on the property, location and other factors.
Are there any other fees for owners?
No. There are no setup, startup or recurring fees for owners. Cleaning is guest-paid and there is no charge for the yearly deep clean. We cover repairs of $100 and under and always get your approval before anything we will charge for.
How do owner payouts work?
Monthly owner payouts include a clear statement and receipts for approved work. Payments are sent via ACH by the 10th. Statements are available in the Owner Portal.
Can I use my own vendors?
Absolutely. We can manage them or bring ours. Our only requirement is that properties use our cleaning team so we can maintain consistency.
Do you require exclusivity, and how long is the management agreement?
Yes, for consistency and guest experience. Our management agreement has a 1-year term, and you can cancel before the term is over with 30 days’ notice.
Can I stay in my own property?
Yes. Owners get flexible owner stays with no caps. You block out your own stays in the Owner Portal, where you can also see your revenue.
What happens when a hurricane or tropical storm threatens?
We handle storm prep for you, including bringing in furniture and installing shutters, at no cost to owners.
Do you handle business licenses and lodging taxes?
We handle lodging tax for the homes we manage. Owners renew their city business license each year, if applicable.
What is the guest cancellation policy?
It varies from 14-30 days depending on seasonality and property type.
Owner Resources
We list on the following sites: