Real Estate
Real Estate
Buy, sell, or invest along the coastāwith a team that treats it like a partnership.
If youāre considering an investment property, a single-family home to move into, or land to build your future, Coastal South Realty brings the experience and service mindset to help you make confident decisions. For sellers, we provide strong representation with ethical, professional guidance throughout the process.
How we help
Coastal South Realty is built for clients who want strong representation, practical market insight, and a smooth process. We combine local knowledge with a client-first approach to deliver your best experience from start to finish.
Smarter decisions
We help you compare neighborhoods, property types, and price pointsāthen weigh real-world pros and cons so you can choose the right path.
Coast-specific expertise
From Orange Beach to Gulf Shores and beyond, we understand what drives value near the waterā location, access, condition, and demand.
Buyers & sellers supported
For buyers: negotiate with confidence. For sellers: pricing, exposure, and negotiation that position your listing to succeed.
Meet the team
A relationship-driven group of REALTORSĀ® and advisors who care deeply about our clients and the coastal community.
Lana Pennington, REALTORĀ®
Lana brings years of brokerage experience and a steady, client-first approach. As a co-owner of Coastal South and an active investor, she understands the goals behind every purchaseāfrom building wealth to finding the perfect place to call home.
Jonathan Hall, REALTORĀ®
Jonathan is deeply rooted in Orange Beach and the Gulf Coast community. With hands-on experience as a business owner and investor, he helps clients evaluate opportunities with practical insight and a sharp eye for value.
Ron Crooks, REALTORĀ®
Ron has advised clients through multiple market cycles. Heās known for thoughtful guidance, straightforward communication, and helping clients stay focused on what matters most for long-term success.
FAQs
Quick answers to common questions from buyers, sellers, and investors along the Alabama Gulf Coast.
What types of properties do you help with?
We help with investment properties, single-family homes (primary or second homes), and land. If youāre unsure whatās best, weāll talk through options and align the plan with your goals.
Can you represent sellers too?
Yes. We represent sellers with pricing strategy, listing preparation guidance, strong marketing exposure, and skilled negotiationāaimed at a smooth contract-to-close.
Do you specialize in investment properties?
Absolutely. Weāll discuss location tradeoffs, property type, market dynamics, and your timeline so you can pursue opportunities that fit your strategy.
If I buy an investment property, do I get a discount on management fees?
Yes! Buyers who use Coastal South Realty as the buyerās agent for a transaction and Coastal South Vacation Rentals for management will receive a discount of 5% off their management fee for the first year.
What does āCode of Ethicsā mean for me as a client?
As members of Baldwin REALTORSĀ®, we follow the National Association of REALTORSĀ® Code of Ethics, emphasizing honesty, fairness, professionalism, and putting the clientās interests first.
Iām not ready yetācan we still talk?
Definitely. Many great decisions start with a short conversation. Weāre happy to answer questions, talk through timing, and help you understand your options without pressure.
Letās talk
Tell us what youāre consideringāinvestment property, a home to move into, or landāand weāll help you explore the best offerings.
Prefer to reach out directly?
Weād love to help you explore buying, selling, or investing along the Gulf Coast.
Members of Baldwin REALTORSĀ® ā¢ Committed to the National Association of REALTORSĀ® Code of Ethics.